“After a truly phenomenal ride for mortgage companies, more difficult times are expected in 2022 and possibly beyond. The widespread upward pressure on rates will diminish rate-term refinance volume and housing inventory shortages pose challenges for purchase originations. Staying profitable will require prudent cost management, as well as more reliance on servicing operations to serve as a hedge against production declines.” --MBA Vice President of Industry Analysis Marina Walsh, CMB.

How does a company making solicited and valuable non-solicited automated calls keep from being dinged as a scam so they can continue reaching their potential customers? There are multiple strategies from different angles to make sure every solution is maximized to ensure contact and conversion rate stay strong and continue to build.