Go Mortgage, Columbus, Ohio, named Jessica Manna as its chief marketing officer, responsible for overseeing all marketing initiatives and strategies to further promote Go Mortgage's brand and drive business growth.

MISMO®, the real estate finance industry standards organization, seeks public comment on an enhancement to the Industry Loan Application Dataset (iLAD), an industry standard for exchange of loan application information. 

“The Home for All Pledge doubles down on Equifax’s continued commitment to financially inclusive lending and helping to provide the opportunity for people to live their financial best.”

I was listening to a panel of industry executives when it occurred to me something incredibly important was missing from the conversation topics. The all-important intangible component, the dream of home ownership. The dream you ask? More on what I mean in just a minute.

AI is undergoing its “Halo and Horns Effect”—everything it touches is anticipated to turn into a pot of gold or end civilization. However, while the promise is unprecedented, the realities of being able to define, build, and sustain dynamic AI initiatives are innovatively and operationally complex. For organizations to succeed, they will require an iterative framework that is principle encased, delivered with precise actions of rationale, and all the while continuously mitigating hidden implications.

Social media is an essential channel to create connectivity and trust with prospects. Whether you’re just getting started with social selling or are a well-oiled social selling team, it’s important to be aware of present market conditions and adjust your strategy accordingly.