There is nothing quite like attending a Mortgage Bankers Association conference in person. But with the entire country still dealing with the effects of the coronavirus pandemic, that on-site experience—for now—has to give way to the safety of your home. And MBA says it’s ready for you.

Jina Choi is Vice President of Enterprise Innovation with loandepot.com

Necessity is the mother of all invention, so the saying goes. No, not exactly true here. RON was already being deployed in pockets across the industry pre-coronavirus. Therefore, its more appropriate to proclaim, “perplexing problems produce instant popularity where past procrastination persisted.” Said more plainly – nothing is more white-hot than RON right now, and everyone suddenly cannot live without it. Demand far-outstrips supply by a factor too large to contemplate.

As the industry becomes increasingly digital, mortgage professionals must find a way to survive and keep up with demand at rapid speed. Unfortunately, the latest and greatest technology comes at a price. To truly succeed, mortgage professionals need to determine strategies that reduce expenses while offering a convenient relationship-based mortgage experience for borrowers.

Good morning! Welcome to another Monday, Week 10 of the Coronapacolypse. To all of you out there: thank you again for what you are doing. Stay healthy and safe.

(One in a continuing series of profiles of Premier Members of the Mortgage Bankers Association.)