Once upon a time, in a bustling city, there stood a thriving business — a mortgage lender named Harrison & Co. Its reputation preceded it, with a legacy of successful deals and satisfied customers. Harrison & Co. had mastered the art of financial transactions, navigating the intricate world of mortgages. But beneath the veneer of success, hidden inefficiencies lay dormant within the organization.
Tag: Veronica Nguyen

Surviving the Lending Journey: A Lender’s Tale By Veronica Nguyen, BeSmartee
Once upon a time, in a bustling city, there stood a thriving business — a mortgage lender named Harrison & Co. Its reputation preceded it, with a legacy of successful deals and satisfied customers. Harrison & Co. had mastered the art of financial transactions, navigating the intricate world of mortgages. But beneath the veneer of success, hidden inefficiencies lay dormant within the organization.

Surviving the Lending Journey: A Lender’s Tale By Veronica Nguyen, BeSmartee
Once upon a time, in a bustling city, there stood a thriving business — a mortgage lender named Harrison & Co. Its reputation preceded it, with a legacy of successful deals and satisfied customers. Harrison & Co. had mastered the art of financial transactions, navigating the intricate world of mortgages. But beneath the veneer of success, hidden inefficiencies lay dormant within the organization.

Surviving the Lending Journey: A Lender’s Tale By Veronica Nguyen, BeSmartee
Once upon a time, in a bustling city, there stood a thriving business — a mortgage lender named Harrison & Co. Its reputation preceded it, with a legacy of successful deals and satisfied customers. Harrison & Co. had mastered the art of financial transactions, navigating the intricate world of mortgages. But beneath the veneer of success, hidden inefficiencies lay dormant within the organization.

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make
Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well.

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make
Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well.

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make
Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well.

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make
Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well.

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make
Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well.

Veronica Nguyen of BeSmartee: Crafting a Strategy After a Bloody Year
While no one has a magic ball that can tell us when the market will pick up again, it’s a good idea for executives at financial institutions to rethink and consider what a realistic strategy looks like moving forward in a low market as well as a high market.