Jim Leath of Equifax Mortgage Services: The Return of the HELOC Market

Customers now expect more from their HELOC lenders and are requesting a more personalized experience with high-touch digital online channels and mobile app experiences. However, with uncertainty around interest rates and continued inflation, HELOC borrowers are more likely than ever to choose to tap into their equity to remodel or upgrade their existing home rather than purchase a new one.

Jim Leath of Equifax Mortgage Services: The Return of the HELOC Market

Customers now expect more from their HELOC lenders and are requesting a more personalized experience with high-touch digital online channels and mobile app experiences. However, with uncertainty around interest rates and continued inflation, HELOC borrowers are more likely than ever to choose to tap into their equity to remodel or upgrade their existing home rather than purchase a new one.

Jim Leath of Equifax Mortgage Services: The Return of the HELOC Market

Customers now expect more from their HELOC lenders and are requesting a more personalized experience with high-touch digital online channels and mobile app experiences. However, with uncertainty around interest rates and continued inflation, HELOC borrowers are more likely than ever to choose to tap into their equity to remodel or upgrade their existing home rather than purchase a new one.

Jim Leath of Equifax Mortgage Services: The Return of the HELOC Market

Customers now expect more from their HELOC lenders and are requesting a more personalized experience with high-touch digital online channels and mobile app experiences. However, with uncertainty around interest rates and continued inflation, HELOC borrowers are more likely than ever to choose to tap into their equity to remodel or upgrade their existing home rather than purchase a new one.