For years, you took great care to build your list. Clients, and also prospects that didn’t quite become clients yet, but whom you fully intend to make into a client one day. You actually spent quite a bit of money getting the list together. To keep your prized possession whole, you spend quite a bit of time maintaining it. But… have you cracked the code on how to make this pay off for you? Sure: you love returning clients, but are you capitalizing on your list structurally?