There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
Tag: Customer Engagement
David Arnett of Cherry Creek Mortgage: Engaging Millennials and Single Women Despite a Down Market
There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
Duwaine Thomas, Patrick Kehoe on Communicating with Customers
Duwaine Thomas is an executive consultant with Newbold Advisors, serving a portfolio of national housing finance organizations. Patrick Kehoe drives product strategy in collaboration with the product development team at Messagepoint, a provider of customer communications management software.
Duwaine Thomas, Patrick Kehoe on Communicating with Customers
Duwaine Thomas is an executive consultant with Newbold Advisors, serving a portfolio of national housing finance organizations. Patrick Kehoe drives product strategy in collaboration with the product development team at Messagepoint, a provider of customer communications management software.
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation
The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.