Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation

The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.

Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation

The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.

Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation

The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.

Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation

The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.

Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation

The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.

Jack Huntress of HomeBinder: Equity Building is Key to Homeowners’ Hearts

In response to their dwindling refinance volume, mortgage lenders have begun recalibrating their outreach strategies to capture the shift toward purchase and home-equity demand. In this market, lenders with a finely tuned formula for nurturing repeat customers will succeed where others flounder.

Jack Huntress of HomeBinder: Equity Building is Key to Homeowners’ Hearts

In response to their dwindling refinance volume, mortgage lenders have begun recalibrating their outreach strategies to capture the shift toward purchase and home-equity demand. In this market, lenders with a finely tuned formula for nurturing repeat customers will succeed where others flounder.

Jack Huntress of HomeBinder: Equity Building is Key to Homeowners’ Hearts

In response to their dwindling refinance volume, mortgage lenders have begun recalibrating their outreach strategies to capture the shift toward purchase and home-equity demand. In this market, lenders with a finely tuned formula for nurturing repeat customers will succeed where others flounder.

Jack Huntress of HomeBinder: Equity Building is Key to Homeowners’ Hearts

In response to their dwindling refinance volume, mortgage lenders have begun recalibrating their outreach strategies to capture the shift toward purchase and home-equity demand. In this market, lenders with a finely tuned formula for nurturing repeat customers will succeed where others flounder.

Fabio Rivas of LenderClose: Knowledge is Power: Creating Borrower Partnerships with Information

Being a better educator starts with having a full picture of the borrower’s financial situation. By taking a consultative approach, loan officers can ask questions to better understand what goals the potential borrower is trying to achieve. LOs can then provide the appropriate financial education that is relevant to best prepare them for homeownership.