Lenders Rethink Outreach as Trigger Leads Face Limits

National Mortgage News, March 03, 2026-Brad Finkelstein
Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5.
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