From Mortgage Eligibility to Affordability: Adapting Lending Strategies to Market Conditions-Nov. 19

This is a sponsored webinar. Please be advised your contact information will be shared with the sponsor.

In today’s housing market, characterized by high home prices, limited inventory, and rising interest rates, consumer demand for mortgages has softened significantly. This environment requires mortgage lenders to be more strategic in their outreach, focusing on potential homebuyers who are financially eligible and capable of securing a mortgage.

In this webinar, panelists will explore the findings of a recent TransUnion study that analyzed mortgage readiness and housing affordability across various U.S. regions. Attendees will gain insights into which geographic areas present the best opportunities for reaching ready and near-ready homebuyers. We will also discuss actionable strategies to help lenders prioritize their marketing efforts and maximize ROI in an increasingly competitive landscape.

Date/Time
Tuesday, November 19 (3:00 PM – 4:00 PM ET)

Objectives
Analyze U.S. regions to pinpoint areas with higher concentrations of mortgage-ready consumers
Examine the relationship between front-end, debt-to-income ratios, and mortgage pull-through rates to identify patterns and trend
Develop actionable tactics for mortgage lenders to more effectively target and engage ready and near-ready home shoppers

Experience Level
Intermediate

Target Audience
Mortgage Lenders & Loan Officers
Mortgage Brokers
Risk Management Professionals
Servicing Staff
Marketing Teams

Speakers
Sumit Gambhir, VP Mortgage, TransUnion

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