Salesforce is the #1 CRM, bringing companies and customers together in the digital age.

(One in a series of profiles of MBA member companies that have signed the MBA Home For All Pledge, an initiative to promote inclusion in housing.)

Rhonda McGill, Senior Director of Client Solutions with PerformLine, Morristown, N.J. Her team provides regulatory and marketing compliance expertise to lead PerformLine’s voice of the customer initiatives as the company continues to invest in the development of its industry-leading compliance technology. She also hosts industry roundtables and moderates webinars to highlight the latest developments and trends in the industry.

JLL Capital Markets, Chicago, arranged a $29.5 million refinancing for Mirror Lake Village, a 114-unit Class A independent living, assisted living and memory care community in Federal Way, Wash.

Adam Carmel is Founder and CEO of Polly. He experienced firsthand the fundamental gaps that existed in legacy software solutions. After recognizing that a modern, cloud-native alternative did not exist, Adam founded Polly and developed the industry’s first vertically integrated, data-driven capital markets software solution that allows for unlimited flexibility, configurability and scalability.

Joe Garrett is Principal with Garrett, McAuley & Co., a banking and mortgage banking consulting firm that helps lenders increase revenues, control costs and better manage risk.

Mortgage applications decreased 1.8 percent from one week earlier, according to data from the Mortgage Bankers Association’s Weekly Mortgage Applications Survey for the week ending July 22, 2022.

MISMO®, the real estate finance industry's standards organization, is calling for participants for a new development workgroup focused on defining the standard loan data fields and delivery format that lenders must provide state regulators for the loan portfolio review portion of state examinations.