Manhattan’s Real Estate Agents Take Up TikTok to Find Renters

Bloomberg News, March 5, 2021–Alex Wittenberg
TikTok isn’t just a platform for dance videos and investment advice. It’s also a place to hawk Manhattan apartments. New York real estate professionals are turning to the booming social media app to find tenants in a market where units are piling up amid near-record vacancies. For some, the 60-second videos have changed their jobs completely.
https://www.bloomberg.com/news/articles/2021-03-05/manhattan-s-real-estate-agents-take-up-tiktok-to-find-renters