Changing the Message about Mortgage Lenders: From Villian to Hero

HousingWire, Mar. 2, 2016–Hoffman, Debbie

While mortgage lenders are not completely altruistic as perhaps true heroes, due to their need to make a profit and to be a sustainable business, there is no villainous intent to deceive or hurt the consumer. In fact, the very opposite is true; lenders want to be able to provide the best product available to the consumer, in a sustainable business model while remaining in compliance with regulatory requirements.

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