Industry Briefs Apr. 8, 2021

Top of Mind Networks, Atlanta, launched a bidirectional data connection between Surefire, its platform for automated mortgage marketing, and Salesforce, an enterprise CRM. The connection gives mortgage lenders choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.

MBA Weekly Applications Survey Apr. 7, 2021: 4th Straight Week of Declines

It’s been a familiar pattern for the past month: rising interest rates put a damper on mortgage applications activity for the fourth straight week, the Mortgage Bankers Association reported Wednesday in its Weekly Mortgage Applications Survey for the week ending April 2.

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“Credit availability inched higher in March, driven by the ongoing economic and job market recovery. This has increased the amount of low credit score and high LTV products. All the market segments covered by our sub-indexes increased over the month, notably government and jumbo indexes.”
–Joel Kan, MBA Associate Vice President of Economic and Industry Forecasting.

Brian Lynch: A Deeper Dive into Mortgage Accounting: Financial Reporting is More Important Than Ever Before

Loan officers, branch managers, c-level executives and more need access to granular financial data and in-depth accounting tools in a changing market. The pandemic rapidly spurred the adoption of tech solutions and heightened the industry’s reliance on technology – from helping lenders operate, to supporting loan officers in their day-to-day tasks, to increasing daily efficiencies for the accounting department.

Mark P. Dangelo: Innovation Disruption Does NOT = BAU

As U.S. housing and real estate markets exceed $36 trillion and operating plans continue to reflect growth, the crumbling of the business-as-usual foundations because of big data and innovation acceleration will lead many banking and lending organizations to make the wrong decisions in 2021 by ignoring their customer value across the supply chain.

MBA Seeks Nominations to Serve on COMBOG

The Mortgage Bankers Association’s Commercial Real Estate/Multifamily Finance Board of Governors (COMBOG) Nominating Committee seeks members’ recommendations for individuals to serve on the Board beginning this October in the Investor, Lender, Mortgage Banker and Servicer categories.

Seth Appleton: 4 Key Business Challenges MISMO is Addressing

MISMO’s mission is to develop industry standards to solve real estate finance’s thorniest and most pressing business challenges. To make this happen, we drive collaboration across the mortgage industry and draw participation from all facets of the ecosystem.