Gen Z Buyers Lead Every Generation on Affordability Trade-Offs

MPA, Sept. 23, 2026-Liezel Once

Gen Z homebuyers are more willing than any other age group to cut lifestyle spending to buy a home. According to Cotality’s Consumer Sentiment Report, 78% said they are prepared to reduce discretionary expenses to reach ownership. That edges out Millennials at 77% and far outpaces Baby Boomers, at just 50%.

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