Refinancing, Refined: Why This Company Is the ‘TurboTax for Mortgages’

Entrepreneur, Dec. 10, 2015–Moran, Gwen

After 11 years in the mortgage business, Jason van den Brand couldn’t believe that a process so convoluted hadn’t been addressed with new technology. So he left his position at a brokerage firm and started Lenda. Dubbed “TurboTax for mortgages,” San Francisco-based Lenda (originally called GoRefi) lets borrowers apply for and complete a mortgage refi online.

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