There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
Tag: Millennials
David Arnett of Cherry Creek Mortgage: Engaging Millennials and Single Women Despite a Down Market
There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
Educated Millennials Hold Key to Future Homeownership Demand
First American Financial Corp., Santa Ana, Calif., said in challenging housing market conditions with higher interest rates, certain fundamentals will drive future growth. One such driver, said First American Deputy Chief Economist Odeta Kushi, is level of education.
Inflation Hitting Millennial, Gen Z Renters Harder than Others
Millennials who took on a new rental lease in July saw their overall cost of goods and services increase 11.6% year over year, substantially higher than 8.5% for the U.S. population as a whole, said Redfin, Seattle.
Millennial Demand Drives Price Increases in Kid-Friendly Neighborhoods
Zillow, Seattle, said home values are growing fastest in areas with the highest share of kids, reflecting the impact Millennials are having on family-friendly neighborhoods with a shortage of available homes.
Millennials, Gen Z Continue to Lag Behind in Homeownership
Millennials and Gen Z—the most underrepresented cohorts in homeownership—continue to lag behind after nearly two years into the coronavirus pandemic, according to a survey by PropertyShark, New York.
When Baby Boomers, Millennials Compete for Homes, Boomers Usually Win
The two largest population cohorts in the U.S.—Baby Boomers and Millennials—are competing for scarce supply of homes in most markets. And, according to an analysis by Zillow, Seattle, Boomers are winning in most cases.
New Homeowners Can Spend Nearly $30K on Unexpected but Common Projects
For most homeowners, buying a home involves more than a mortgage. Research from Thumbtack, San Francisco, and Zillow, Seattle, said a typical for-sale home could need as much as $30,000 in work—which, for some buyers, particularly millennials—might result in unexpected expense.
One-Third of Millennial Homebuyers Using Extra Savings from Pandemic for Down Payment
For nearly one-third (31%) of millennial first-time homebuyers, the ability to save extra money during the coronavirus pandemic helped them accumulate the money needed for a down payment, said Redfin, Seattle.
Generation Z Renters Moving On Up
More young adults are returning to the rental market reported Zillow, Seattle.