Relationships Need to be Transformational, Not Transactional

The mortgage business is inherently transactional and cyclical, with ever-changing rates, high-highs and low-lows, and this trend is not expected to change any time soon. The circumstances due to the pandemic mirror those of the economic downturn in 2008, and in both situations, it was crucial to have formed two-way partnerships with others in the industry who had a vested interest in mutual success and propelling both businesses forward.