Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make

Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well. 

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make

Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well. 

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make

Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well. 

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make

Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well. 

Veronica Nguyen of BeSmartee: Marketing Mistakes Lenders Make

Marketing is a critical aspect of any successful business, and it’s essential to understand the steps involved in attracting and retaining customers. In times when mortgage volume is down, marketing departments need to execute a strategy that not only attracts new customers but one that can retain those customers as well. 

David Arnett of Cherry Creek Mortgage: Engaging Millennials and Single Women Despite a Down Market

There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.