One idea that could help lenders stand out in this market is a rate-lock program to give qualified borrowers more time to shop for their home. And, by design, incentivize them not to also shop elsewhere for a different rate and so that they will close with the original lender.
Tag: Lock-and-Shop
Erin Palmer, Chris Bennett: How to Fire Up a Lock-and-Shop Program Without Getting Burned
One idea that could help lenders stand out in this market is a rate-lock program to give qualified borrowers more time to shop for their home. And, by design, incentivize them not to also shop elsewhere for a different rate and so that they will close with the original lender.