When looking to cut loan production costs, mortgage bankers tend to look closely at fulfillment—or back office expenses—yet the opportunity for significant savings there is limited.
Tag: Lead Generation
Garth Graham From STRATMOR Group: Evaluate Sales Compensation Structure to Regain Profitability
When looking to cut loan production costs, mortgage bankers tend to look closely at fulfillment—or back office expenses—yet the opportunity for significant savings there is limited.
Matt Hydrew: Incubate, not Originate!
Incubate, not originate is about making the most out of each lead, not just adding more leads into the funnel. Incubation takes time. It starts with making sure borrowers are credit-ready and remain credit-ready until they reach the closing table. It starts at the top of the funnel and it keeps borrowers in your pipeline.