Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending

As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending

As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending

As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending

As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent

Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent

Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent

Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent

Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent

Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.