Equifax, Atlanta, said it will provide telecommunications (telco), pay TV and utilities attributes to the mortgage industry to help streamline the mortgage underwriting process and support loans within the secondary mortgage market.
Tag: iEmergent

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending
As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending
As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending
As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending
As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Laird Nossuli of iEmergent: Neither Risky Nor Mysterious, SPCPs are Evidence-Based Lending
As someone who has been advising lenders on market strategy for years, I can say that developing SPCPs is neither risky nor mysterious when driven by sound data. Like any well-designed lending program, SPCPs require engaging in intentional, market data-based product design and performance evaluation — a practice that every lender could benefit from if it is not already.

Tony Thompson, CMB, of NAMMBA: DIVERSIFi is the Road Map for Lending and Realtors in 2023
NAMMBA and iEmergent have been working to create a tool (called Diversifi) that will allow anyone in the real estate finance business to better understand the market they serve, reach more of that market and create connections and relationships with them.

Tony Thompson, CMB, of NAMMBA: DIVERSIFi is the Road Map for Lending and Realtors in 2023
NAMMBA and iEmergent have been working to create a tool (called Diversifi) that will allow anyone in the real estate finance business to better understand the market they serve, reach more of that market and create connections and relationships with them.

Tony Thompson, CMB, of NAMMBA: DIVERSIFi is the Road Map for Lending and Realtors in 2023
NAMMBA and iEmergent have been working to create a tool (called Diversifi) that will allow anyone in the real estate finance business to better understand the market they serve, reach more of that market and create connections and relationships with them.

MBA CONVERGENCE Partner Profile: Laird Nossuli, iEmergent
Laird Nossuli is CEO of iEmergent, Urbandale, Iowa, an analytics and advisory firm that helps lenders leverage data and diversity to develop sustainable lending strategies. Her educational background in community development and her passion for housing equity fuel her participation as a Steering Committee member in CONVERGENCE Columbus and led to iEmergent’s role as a national partner.