First impressions are important, but last impressions can have a bigger impact. The closing ceremony is often one of the borrower’s last interactions with the lender, making it one of the most important steps in the mortgage process in relation to the borrower’s experience.
Tag: Digital Mortgages
Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation
The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.
Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation
The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.
Rocky Foroutan of LenderHomePage: Borrower Experience and Customer Retention–The Definitive Key For Digital Mortgage Success
Retention is the new acquisition and likely the most important KPI in the digital age. While the focus has historically been on acquiring new leads for revenue generation, the mortgage industry is now shifting its emphasis to retaining customers by enhancing the overall borrower experience.
Brian D. Pannell: Paradigm Shift
Brian D. Pannell, Chief eServices Executive with DocMagic, Torrance, Calif., examines key changes the mortgage industry has seen over the past year.
Jennifer Henry: Reducing Risk and Increasing Efficiency for Digital Mortgages with Third-Party Verifications
The digitization process has accelerated as mortgage professionals seek ways to efficiently meet the high demand for both purchase and refinance applications.
Jennifer Henry: Reducing Risk and Increasing Efficiency for Digital Mortgages with Third-Party Verifications
The digitization process has accelerated as mortgage professionals seek ways to efficiently meet the high demand for both purchase and refinance applications.
Jennifer Henry: Reducing Risk and Increasing Efficiency for Digital Mortgages with Third-Party Verifications
The digitization process has accelerated as mortgage professionals seek ways to efficiently meet the high demand for both purchase and refinance applications.
Brian Zitin: Appraisals—The Final Frontier in Digital Mortgages
With the average time to close a mortgage transaction still 40+ days, the experience of a “one-tap” digital mortgage seems distant to most onlookers. In reality, however, the important measure of efficiency is how long a borrower actually spends in the mortgage factory line—in other words, how long it takes to get approved and complete all of the necessary requirements and paperwork before closing.
Brian Zitin: Appraisals—The Final Frontier in Digital Mortgages
With the average time to close a mortgage transaction still 40+ days, the experience of a “one-tap” digital mortgage seems distant to most onlookers. In reality, however, the important measure of efficiency is how long a borrower actually spends in the mortgage factory line—in other words, how long it takes to get approved and complete all of the necessary requirements and paperwork before closing.