Retention is the new acquisition and likely the most important KPI in the digital age. While the focus has historically been on acquiring new leads for revenue generation, the mortgage industry is now shifting its emphasis to retaining customers by enhancing the overall borrower experience.
Tag: Customer Retention
Stanley Middleman of Freedom Mortgage: Creating Customers for Life is Not That Hard
When you achieve great success as a lender, everyone wants to know your secret—but there really isn’t one. There are many ways to run an enterprise, but at the end of the day, every business must be about the customer. The ultimate goal, however, is building customers for life.
Rocky Foroutan of LenderHomePage: Borrower Experience and Customer Retention–The Definitive Key For Digital Mortgage Success
Retention is the new acquisition and likely the most important KPI in the digital age. While the focus has historically been on acquiring new leads for revenue generation, the mortgage industry is now shifting its emphasis to retaining customers by enhancing the overall borrower experience.
Rocky Foroutan of LenderHomePage: Borrower Experience and Customer Retention–The Definitive Key For Digital Mortgage Success
Retention is the new acquisition and likely the most important KPI in the digital age. While the focus has historically been on acquiring new leads for revenue generation, the mortgage industry is now shifting its emphasis to retaining customers by enhancing the overall borrower experience.
Stanley Middleman of Freedom Mortgage: Creating Customers for Life is Not That Hard
When you achieve great success as a lender, everyone wants to know your secret—but there really isn’t one. There are many ways to run an enterprise, but at the end of the day, every business must be about the customer. The ultimate goal, however, is building customers for life.
Rocky Foroutan of LenderHomePage: Borrower Experience and Customer Retention–The Definitive Key For Digital Mortgage Success
Retention is the new acquisition and likely the most important KPI in the digital age. While the focus has historically been on acquiring new leads for revenue generation, the mortgage industry is now shifting its emphasis to retaining customers by enhancing the overall borrower experience.
Tony Taveekanjana: 2020–The Year of the Millennial Homebuyer
Of all generations, millennials represent the single largest buying pool. Yet, across the industry there is a common belief that millennials aren’t interested in buying homes right now. Most lenders attribute this to affordability, high student debt, the appeal of metropolitan life and less loan availability.