There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
Tag: Customer Engagement
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David Arnett of Cherry Creek Mortgage: Engaging Millennials and Single Women Despite a Down Market
There’s been a lot of research done on the impact Millennials and single women are having on the housing market. Yet there’s not a lot of solid advice on how to attract and engage these audiences, which is a shame considering how important they are to an originator’s business. But there are effective ways to get your message across if you’re willing to rethink your current marketing strategy.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Tom Millon, CMB, and Jeff Johnson: Preventing Loss Mitigation Starts with a Relationship
When borrowers make or miss a payment, their calls usually come through to a loan servicer rather than the lender itself. The servicer must therefore act as an extension of the lender’s business with two main objectives: deliver effective customer care and mitigate loss.
![](https://newslink.mba.org/wp-content/themes/mba-newslinks/assets/img/logos/logo-mba-newslinks.png)
Clint Salisbury of IDS: Don’t Sacrifice Borrower Experience for Sake of Digital Mortgage Innovation
The benefits of hybrid eClosings are obvious when viewed from the lenders and/or investor perspective – streamlined processes, greater operation efficiency, reduced errors, etc. – and borrowers certainly feel the impact of those to a certain degree. However, the “digital revolution” many lenders may assume they are delivering to consumers might not be as revolutionary when examined from the borrower’s side of the transaction.