JLL: Seniors Housing Investment Reaches Decade-High $24 Billion
The seniors housing sector has experienced its strongest year in a decade, with rolling four-quarter transaction volume reaching $24 billion by year-end 2025, according to JLL, Chicago.
The firm’s 2026 Seniors Housing and Care Investor Survey and Trends Outlook said the “robust” performance reflects improving market fundamentals and growing investor confidence in the sector’s trajectory. Occupancy rates have rebounded to 89.9% in primary markets and 90% in secondary markets as of late 2025, marking 19 consecutive quarters of positive absorption since the pandemic. Outside of major West Coast cities, most markets have fully recovered to pre-pandemic occupancy levels.
“The seniors housing sector is experiencing a powerful convergence of favorable conditions,” said Bryan Lockard, executive managing director and head of healthcare & alternative real estate at JLL Value & Risk Advisory. “Strong fundamentals, constrained supply and unprecedented demographic tailwinds are driving renewed investor interest and transaction activity.”
Cap rates compress as investor sentiment shifts
The report said market sentiment has shifted “decisively toward cap rate compression,” with average seniors housing cap rates decreasing to 6.2% in Q4 2025. Notably, 85% of survey respondents said they expect cap rates to decrease further over the next 12 months – a significant increase from 57% just one year ago.
Cap rate spreads to the 10-year U.S. Treasury have compressed to 210 basis points, down from the sector’s long-term average of 416 basis points, continuing to highlight the yield premium that seniors housing commands.
Supply constraints and strong demand drive rent growth
New construction starts have declined 77% in primary markets and 62% in secondary markets from recent peaks, consistently falling below the past 10-year averages, JLL said. This supply constraint, combined with robust demand, has driven seniors housing rents to grow 28.8% from pre-COVID levels to an average of $5,479 monthly.
“The dramatic slowdown in new construction is creating a favorable supply-demand imbalance that’s driving strong performance for existing properties,” Lockard noted. “This dynamic is particularly attractive to investors seeking stable, income-generating assets.”
Demographic wave creates long-term demand
JLL said the sector benefits from powerful demographic tailwinds, with the U.S. 80-plus population projected to grow 36% over the next decade, from 14 million to 19 million, compared to just 5% total population growth. More than 10,000 Americans turn 65 daily, creating unprecedented long-term demand for seniors housing facilities.
Investor appetite intensifies
“Reflecting growing confidence in the sector, 86% of survey respondents indicated they are seeking to increase their seniors housing exposure in 2026, up 10% from last year and only 4% are looking to decrease exposure,” JLL said. “Assisted living emerged as the most targeted investment opportunity, cited by 40% of respondents, followed by independent living at 29%.”
Private capital accounted for 50% of transactions by volume in 2025, slightly down from 2024, with REITs and public buyers representing 32%, up from 24% in 2024. “The sector continues to gain traction as a leading alternative investment class, with alternatives’ share of total commercial real estate transaction volume reaching a decade-high of 16.2% in 2025,” JLL said.
