Marketing Mastery for Loan Originators: Building a Consistent, High-Quality Pipeline, Feb. 9

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About the Event
Discover proven marketing systems used by top-performing Mortgage Loan Originators to generate steady, high-quality business. During this webinar, experts will break down the essential activities, conversion strategies, and relationship-building techniques that turn everyday interactions into a powerful, sustainable pipeline.

Attendees will discover how to build spheres of influence, maximize time, strengthen referral partnerships, create meaningful content, and structure a written marketing plan that delivers real ROI. Whether inside or outside originators, attendees will walk away with a clear blueprint to increase production, improve consistency, and grow their business with confidence.

Date/Time:
Monday, February 9 (2:00 PM – 3:30 PM ET)

Objectives:
Identify key marketing activities to consistently drive new leads and reduce pipeline fluctuations.
Build spheres of influence by leveraging relationships with real estate agents, attorneys, CPAs, financial planners, and community networks.
Develop a written, measurable marketing plan that includes objectives, budget, resources, and a clear activity schedule.
Learn how conversion ratios and database tracking can strengthen follow-up strategies and increase closed-loan outcomes.
Apply content and social media best practices to enhance visibility, build trust, and create ongoing engagement with customers and referral partners.

Target Audience:
Branch Managers and Heads of Production
Loan Officers and Loan Officer Assistants
Marketing Professionals

Speakers:
Lindsi Flynn, Chief Marketing Officer, US Mortgage Corporation
Jeff Ratanapool, Executive Vice President, Strategic Growth, Stockton Mortgage