RealPage: Some Florida Beach Town Rents Run Ahead of National Numbers

(Image courtesy of RealPage; Breakout image courtesy of Del Adams/pexels.com)

RealPage, Richardson, Texas, released an analysis on rent prices along the Florida coastline, five years after the COVID-19 pandemic sparked more remote work and mass migration.

While remote work is being rolled back in many areas and industries, the rental price disparities persist, RealPage found. Effective asking prices for conventional apartments across Florida average $172 more than national rates as of February 2025. Pre-pandemic rental rates for Florida ran in line with national metrics.

And while that varied by area–with markets such as Miami, West Palm Beach and Fort Lauderdale running above norms–other markets now rank above the U.S. average too. Those include markets such as Naples, Port St. Lucie, North Port and Tampa.

The effective asking rent for all Florida markets averaged $2,005 in the month, compared with $1,833 nationwide. That’s an increase of 40.6% for Florida since February 2020, compared with an increase of 27.3% nationwide.

The relatively small Naples-Immokalee-Marco Island apartment market has seen effective asking rents grow by $850 since February 2020, or 62.4%.

Port St. Lucie has grown by $610, or 47.9%; North Port by $550, or 41.7%; and Tampa by $586, or 46.1%, over the past five years. The consistently popular markets of Miami (up $843 or 47.6%); West Palm Beach (up $750 or 43.5%); and Fort Lauderdale (up $750 or 44.6%) also posted increases above U.S. norms.