Your Next Apartment Rental May Also Be a Marketing Campaign

The Wall Street Journal, Jan. 30, 2025-Patrick Coffee
Apartment buildings crowned with luxury fashion and car brand names like Armani, Bulgari and Aston Martin have become relatively familiar in big cities such as Miami and Dubai, but now the automaker Fiat is expanding the map for consumer-branded residences with a rental complex in Fort Lee, N.J.
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