Industry Briefs, Dec. 8, 2023

(Image courtesy of Markus Winkler via

Floify Broker Edition Is Live

Floify, Boulder, Colo., announced Floify Broker Edition, a lending platform for mortgage brokers.

Built on the foundation of the Floify POS platform, it can help make managing loans simpler. It increases application pull-through, Floify said, while rule-based automations can promote operational efficiency by performing rote tasks and advancing loans behind the scenes.

There are four pillar features that allow brokers to use it as a standalone product or as a complement to their LOS: mortgage call reports, a dual automated underwriting system, a product pricing engine integration and a united wholesale mortgage integration.

Insellerate Announces New Feature

Insellerate, Newport Beach, Calif., announced a new feature: InCall.

Powered by AI, it can equip leaders with the tools they need to capture missed opportunities within sales calls.

It also provides real-time feedback for loan officers, sentiment analysis and compliance monitoring.

Snapdocs Selected by New American Funding

Snapdocs, San Francisco, announced New American Funding, Dallas, selected its eClosing platform for digital closing adoption.

NAF said it would scale hybrid, eNote and Remote Online Notarization transactions.

It will also have access to Snapdocs’ proprietary AI-powered technology, which will reduce manual tasks and eliminate errors, among other features. NAF plans to incorporate additional Snapdocs functionality in the future.

CBC Mortgage Agency Introduces Temporary Rate Buydowns for Down Payment Assistance Program

CBC Mortgage Agency, South Jordan, Utah, is introducing a buydown feature for its down payment assistance program for Federal Housing Administration first mortgage financing.

Either a 2-1 buydown or 1-0 buydown, the feature can lower interest in the first years of homeownership, helping buyers with affordability.

“The addition of a 2-1 and a 1-0 buydown feature is CBC Mortgage Agency’s continued response to the ongoing effect of the higher interest rates,” said Cari Zwick, National Program Director. “We’ve had a lot of requests for a buydown feature, and we hope it provides some relief to buyers during the current state of the housing market.”