NAMMBA Acquires Cultural Outreach

The National Association of Minority Mortgage Bankers of America, through its consulting practice, NAMMBA Consulting, acquired Cultural Outreach Solutions to formally join forces to better support lenders in reaching young and diverse borrowers.

NAMMBA Consulting and Cultural Outreach have partnered to make sustainable homeownership more accessible to the next generation of consumers while advocating for the inclusion of women and minorities in mortgage leadership.

In 2020, Cultural Outreach and NAMMBA launched the “Purchase Playbook” wherein they provide lenders with a customized assessment and strategy to better reach today’s purchase market. This includes evaluating areas of digital branding, digital marketing, recruitment, products and programs, agent and influencer relationships and training.

Kristin Messerli founded Cultural Outreach in 2013, which has grown to help more than 50 lenders establish marketing channels and improve social media content to better connect with today’s consumers. “NAMMBA provides us with the best opportunity to expand our impact in the mortgage industry,” she said.

NAMMBA was founded by industry veteran Tony Thompson, CMB, in 2016 and has developed a platform to connect organizations who are seeking to leverage diversity as a competitive advantage. NAMMBA’s platform provides companies with an opportunity to connect with originators, operations and real estate professionals from all ethnicities. Additionally, through its MISSION 2025 Initiative, it has set a goal to introduce 50,000 college students to careers in the real estate and real estate finance industry while providing them with financial literacy to increase homeownership in communities of color.

“We began collaborating more formally with Cultural Outreach last year,” Thompson said. “We recognized the symbiotic relationship of our services and our customers’ need for a holistic approach.”