The Post-COVID Shift: What Amazon and Zillow Can’t Do

HousingWire, Aug. 13, 2021–Kristin Messerli, Dave Savage
To compete today, lenders need much more than a POS and Realtor relationships. You need to be the kind of coach and advisor that someone would pay to be there in the same way they would hire an attorney. The key to your future is in your ability to compete on a service experience.