Nearly 1,000 New Hotels Are Still Opening During the Pandemic. Why?

Bloomberg, Aug. 17, 2020–Sara Clemence
The new White Water hotel on California’s central coast has a lot going for it: a location on a moonstone-studded beach, generously sized rooms, and Scandinavian-inspired interiors by Los Angeles designer Nina Freudenberger. Going against it? Oh, just the worldwide collapse of the hospitality industry.