Need Cash? Companies Are Considering Magazine Subscriptions and Phone Bills When Making Loans

Wall Street Journal, Sept. 12, 2019–AnnaMaria Andriotis (subscription)
For decades, banks and other financiers have relied primarily on consumers’ borrowing history to make lending decisions. Now revenue-hungry companies are considering metrics both mundane and peculiar, like whether applicants shop at discount stores, subscribe to magazines or pay their phone bills on time.