Mortgage Lenders Are Now in the Experience Business

Mortgage Orb, Dec. 17, 2019–Rick Mount
It is evident that lenders are no longer in the mortgage business but are now in the experience business. This experience is not limited to the homebuyer either–it encompasses the employee and the referral partner. To remain successful in 2020, lenders need to place an emphasis on technology that supports a better experience for all parties involved.