The Ability To I.D. The Borrower’s Intent Shifts The Origination Process
The Mortgage Leader, Apr. 16, 2019
For mortgage lenders there is a big battle to be one of the first people to reach a potential borrower. That’s because statistics show that 88% of consumers go with the first or second lender they talk to. That’s no surprise, how often do consumers really want to have a one-hour conversation regarding the same financial topics. Especially millennials. (MBA mention)
