New Study Examines Online Mortgage Buyer Behavior

National Mortgage Professional, Nov. 14, 2018–Phil Hall
Key findings from the study reveal that when it comes to searching online for mortgages, consumers have less allegiance to specific brands. Searches for non-branded keywords such as “Best Mortgage Rates” have increased more than 200 percent, while branded searches that include the name of a specific mortgage lender decreased by more than 60 percent.