MBA Education Customer Trust: How to Measure It & How to Improve It Webinar Feb. 21

February 16, 2018

MBA Education presents a webinar, Customer Trust: How to Measure It & How to Improve It?, on Wednesday, Feb. 21 from 2:00-3:30 p.m. ET.

The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions–business, government, NGOs and media–has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.

Join Edelman and a panel of experts from both Commercial/Multifamily and Single-Family lending, as they discuss the state of trust in the financial services industry, the steps companies can take to measure trust in their company, and then steps companies can begin to take if a change needs to be made.

Speakers
–Deidre Campbell, Global Chair, Financial Services Sector, Edelman
–Cheyenne Hopkins Beach, Senior Vice President, Financial Services, Edelman
–Greg Goyne, SVP, Brand Marketing, Mr. Cooper
–Jamie Korus Pearce, CMB, President, Alliance Home Loans
–Susan Weber, Chief Marketing Officer, Walker & Dunlop

Who Should Attend
–C-Level executives & their teams
–Global communications officers/teams
–Global marketing officers/teams
–Public affairs chiefs/teams

To register, click https://store.mortgagebankers.org/ProductDetail.aspx?product_code=E2181716AI/REGIS.

For more information, click https://www.mba.org/store/events/webinar/customer-trust-how-to-measure-it-and-how-to-improve-it.