As Consumers Age, Cities Beckon
High-rise buildings in the heart of downtown may be replacing far-flung golf course communities for the coming generation of senior citizens.
Results of the 2017 Aging in Cities survey (https://www.multivu.com/players/English/8158052-welltower-aging-in-cities-survey/), commissioned by Welltower, Toledo, Ohio, reported seven of 10 big city dwellers (and eight of 10 Baby Boomers) want to live in their existing big city when they are 80+ years old.
Key findings of the 3,000 residents of 10 large cities:
–Most city dwellers want to live in a city, not a suburb or rural area, as they age.
–Quality health care will be their number one priority for choice of location.
–Social interaction and diversity are seen as major positives for aging in cities.
–Maintaining mobility and access to what the city has to offer are top concerns
–Residents identify options needed to keep aging residents in urban communities
–Respondents believe it is easier to meet people in the city than in a small town or rural area.
The survey results “challenge preconceived ideas about aging and show that most contemporary city dwellers want to age in their communities,” said Thomas DeRosa, Welltower CEO. “With the rapid growth of the aging of the population, these preferences are going to shape urban living for years to come. We must find ways to adapt city life to these new demands of residents of big cities, where current options are limited.”
Access to high-quality health care is by far the first priority when considering where they want to live at 80+ and most believe big cities need more options for senior care. The survey noted while city dwellers expect digital technologies to positively impact their aging, they want to interact with their health care professionals in person (at a medical office or at-home care).
Mobility is also an issue for city dwellers–84 percent list loss of mobility as a huge concern as they age; the transportation options offered in big cities help alleviate that concern.
One in five city dwellers expects to get purpose out of full- or part-time work at age 80+ and 60 percent believe the aging population will create silver economy jobs and opportunities aimed at senior consumers.
Eight of 10 city dwellers want to make new friends at age 80+ and six in 10 want time for romance and to have an active sex life at that age–they believe cities offer the best options for relationships (60 percent say it is easier to meet people in the city).
Eighty-four percent of respondents think it’s important for them to live in a community with a diverse population, with “a mix of different age groups” as the top criterion.
Eighty-one percent of city dwells are open to living in an urban senior living community.
Residents of Chicago, New York, San Francisco and Washington, DC ranked their city’s public transportation as the best equipped feature for older residents. Residents of Boston, Seattle, Houston and Los Angeles ranked public parks and neighborhood amenities like libraries and community centers as the best equipped feature. Residents of Miami and Toronto ranked public transportation and parks and neighborhood amenities equally as best equipped feature for their elderly populations.
Additionally, cities received high marks for public parks, local libraries and community centers, but to keep seniors engaged in their communities, residents believe cities could improve neighborhood safety programs, community events for seniors, intergenerational activities, safe bike lanes and running paths, free broadband/high speed internet in public places and special services for older adults/people with disabilities.