Marketing Lessons From $1B Clooney Tequila and Fallen Fintech Lender Sindeo

The Basis Point, June 22, 2017–Julian Hebron
Even if you haven’t heard of Sindeo, when a fintech brand like this falls, you better hear the sound because there are lessons here for all of us. Let’s start with the ‘fintech disruption’ narrative that’s dominated lender and bank marketing in recent years.