Real Estate Company Drops ‘SoHa’ Branding Amid Backlash

NY1, July 5, 2017
Keller Willams has been using ‘SoHa’ to describe the South Harlem area between 110th and 125th streets. But the effort to rebrand Harlem touched off a backlash, especially among long-time residents who consider the neighborhood’s status as a center of African-American culture and politics threatened by gentrification.