A First Look at How German Grocer Lidl Plans to Conquer the U.S. Market
Washington Post, Feb. 16, 2017–Sarah Halzack
German grocery juggernaut Lidl, with 10,000 stores in 27 countries, made its name offering a limited assortment of goods, many of them private label, at ultra-low prices. Now it is ready to descend on America, potentially disrupting the grocery retail category.
