MBA Compliance Essentials: Social Media & Digital Advertising Resource Guide


MBA Education’s popular Compliance Essentials program presents its Social Media and Digital Advertising Resource Guide.

The MBA Compliance Essentials: Social Media and Digital Advertising Resource Guide addresses how to manage challenges posed by digital marketing and advertising of residential mortgage products and services. Digital media can take many forms, such as traditional Internet Web functions, mobile media, social media platforms, interactive uses and those that are yet to be developed. To remain competitive, depository and non-depository financial institutions will have to embrace digital marketing and learn how to manage and govern the accompanying compliance risks.

This guide reviews statutory and regulatory background that applies to mobile/digital marketing so that financial institutions can evaluate the risks and rewards of advertising in the Information Age and plan accordingly. Appendices include a draft risk management program, policies and procedures and compliance checklists to help financial institutions establish an effective system of governance and control.

The Guide was developed by David Stein, Of Counsel, Bricker & Eckler LLP.

–Statutory and Regulatory Background
–Requirements and Implications
–Draft Policies and Procedures

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