Don’t Buy the Backlash–Consumers Want a Digital Loan Experience
National Mortgage News, Feb. 12, 2016–Martin, Craig
While some mortgage ads during Super Bowl 50 provoked outcry via social media that they were insensitive to the catastrophic impact of the subprime mortgage crisis of 2008, they also show the marked commitment of an industry that has been slow to adopt technology to move more aggressively into digital offerings.
