Super Bowl Ad or Not, It’s Pretty Hard to Get a Mortgage in 8 Minutes
MarketWatch, Feb. 5, 2016–Requier, Andrea
“You could get a mortgage on your phone,” the Super Bowl ad tells us. It’s advertising Quicken Loans’ Rocket Mortgage, so named because it claims to connect applicants with mortgages in just eight minutes. Quicken claims that’s all the time that’s needed to get a mortgage – not just a pre-approval. But there are a lot of caveats.
