As Homebuyers Go Mobile, Lenders Try to Play Catch-Up
National Mortgage News, Apr. 6, 2016–Wisniewski, Mary
USAA Federal Savings Bank began sending customers links to personalized video scripts last year, which greet applicants by name and feature specialized home-loan estimates in an attempt to bring the product to life and “explain the ins and outs” of the process, said Mark Burrage, director of real estate lending and product management, at the MBA National Technology in Mortgage Banking Conference and Expo.
