Millennials Ditch Big Banks and Go Local With Their Money
Bloomberg, Nov. 10, 2015–Donaldson, Ali
Community banks won with younger customers last year, netting a 5 percent increase in account holders ages 18 to 34, while credit unions recorded a 3 percent gain, according to data compiled by Accenture Plc. By comparison, large national and regional banks struggled to retain millennial clients–losing 16 percent of them over the same period.
