Some Malls Aren’t Dying, And This Company is Helping Them Hang Onto The Customers They Still Have

Fast Company, Mar. 25, 2022–Nate Berg
The death of the shopping mall has been widely reported. Dying malls are seeing anchor tenants fail or flee, and the rise of e-commerce has led many shoppers to do much of their buying online instead of in-store. Physical malls and shopping centers seem to be a dying breed. Except where they aren’t.