Good morning and happy Monday; We have a busy week ahead of us, so let’s get to it:

With a less than rosy outlook, it’s essential that every mortgage loan officer maintain an edge on the competition. Now is the time to be more strategic and paid social advertising can help loan officers make the most of every marketing penny. 

Dawar Alimi is CEO and Co-Founder of Lender Price, Pasadena, Calif., a provider of cloud-native pricing technology to the lending space. He has more than two decades of mortgage industry expertise, during which he has built industry-leading technology and founded several companies.

The outlook for 2023 remains uncertain – but we can anticipate more change, which necessitates new approaches and solutions. While there is no silver bullet, there are tangible things you can do to meet the moment and strengthen your team in 2023.

Digital and industry reimaging has provided a new, integrated product solution defined by equal parts of data sciences, technologies, and business experience. Data-as-a-Product (DaaP) represents a process and organizational mindset-shift for many within financial and mortgage services, yet when adopted, the new revenue generated and efficiencies gained, illustrates the next-gen business cycle.

The current groundswell of interest in down payment assistance is a silver lining for lenders amid stormy market conditions, creating an opportunity to answer the GSEs’ calls for greater housing equity while building revenue and lasting customer relationships in a tough mortgage market.