Amherst Group Survey: 81% of American Adults Would Live in Modular Housing

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The Amherst Group, Austin, Texas, recently released a survey finding that 81% of respondents would live in a modular home.

Almost all respondents–or 90%–report finding something appealing about modular homes.

The Amherst Group defined modular housing as traditional homes that are precision-built offsite and placed on a permanent foundation.

About 70% of respondents are interested in seeing more types of alternative homes in their neighborhood, and nearly 60% of respondents don’t care how a home is built as long as it’s high quality, at an affordable price and in a desirable area.

The survey also revealed some misunderstandings about the nature of modular homes–44% believe they are synonymous with a mobile or manufactured home, which are installed on temporary foundations.

In terms of why modular housing is appealing to people, 65% pointed to faster construction time.

Gen Z respondents specifically pointed to less waste production during the construction process as attractive–per Amherst Group’s release, waste can be reduced by 40% while producing modular homes. With that in mind, 43% of Gen Z respondents identified that as a positive factor.

The survey was conducted by Wakefield Research in July and August, querying 1,000 American adults.